The Radio Is Dead

Malak Ghazal

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My mornings typically follow the routine of rushing out the door, speeding down the road, and turning on the radio to the sound of that four month old Taylor Swift song, followed promptly by a five minute long commercial break, and usually ending by switching to my car’s CD player instead.

Stations like 103.3 WKFR claim to be playing today’s best music, but frankly, the only thing playing on their station is old songs from the 2000’s and maybe a few chart toppers that play at least five times a day, followed by the increasing time for commercials to pay for their  dropping number of listeners.

Some argue that college radio stations mix up their music and introduce their listeners to new and upcoming artists, but there is only one college radio station in the Kalamazoo area, Western’s 89.1 WIDR, and it isn’t customizable to the listener’s taste.

The radio is slowly becoming more and more obsolete, theoretically, ever since the invention of the tape player. The tape player brought about personalizing your music. People could take their favorite songs off of different tapes and re-record them onto a personal mixtape to play in the car or in the home stereo. This method was modernized further with the invention of the CD and further yet with the iPod, making all music portable and customized to an individual’s taste.

But traditional radio listeners have retrogressed even further since the creation of internet radio, which is dismal considering radio was named one of the 101 inventions that changed the world by The History Channel.

A survey conducted by Digital Music News found that teenagers spend more time daily on internet radio sites such as Pandora, Spotify or Beats Music than on traditional AM/FM radio stations.

It isn’t surprising. Internet radio stations like Spotify or Pandora not only play what listeners want to hear, but also introduces listeners to new and upcoming artists. Plus, internet radio stations allow for a certain number of skips, so if the song isn’t to your particular taste, skip it, and the station will analyze your skips to keep personalizing the music stream. The listening experience is totally customized and expanded to new bounds.

It’s sad to say that the previously innovative form of entertainment is losing it’s brilliance, but why would I want to listen to the desolate radio with its commercial ridden and overplayed choruses? Someone hand me the AUX cord, please.