Apple launches awaited Iphone 12


Patrick Li, Business Manager

This past week, Apple held its traditional September iPhone event, virtually through a pre recorded broadcast. Here they unveiled the new releases of the iPhone 12 and the iPhone 12 Pro. 

There is a lot to unpack within these 2 variants of Apple’s newest phones, as each phone has a specific set of features designed for different types of users. First, Apple announced the iPhone 12. The iPhone 12 comes in two different sizes: the regular 6.1 inch iPhone 12 and the smaller 5.4 inch iPhone 12 Mini. As more new smartphones are being released, there has been a consistent trend of phones getting bigger and bigger. This leaves a lot of users in the dust as they prefer the much smaller form factor of, for example, the iPhone 5s. The iPhone 12 mini is targeted towards these users, bringing them a phone that is in a much more manageable form factor but still retaining the newest features. So what are these newer features? Both the iPhone 12 and iPhone 12 mini ship with Apple’s newest processors, a new set of cameras, a higher resolution and brighter screen, and a new form factor. This new design with the flat edges surrounding the phone is reminiscent of the design of the iPhone 5, also going back to an iconic and well liked design. 

The iPhone 12 Pro also ships in two variants: the iPhone 12 Pro and the iPhone 12 Pro Max. In the Pro line up of phones, it also features the newest processor from Apple, bright and high resolution screen, and overall box-like design. But what makes the iPhone 12 Pro more geared towards “pro” users? It starts with the cameras, as this year the iPhone 12 Pro features 3 cameras: one ultra-wide camera, one regular wide camera, and one telephoto camera. All the cameras have been improved to deliver better performance in low light situations and the dynamic range of colors. Next to the new cameras, Apple includes a new LIDAR sensor. Standing for Light Detection and Ranging, this new sensor was first introduced in the iPad Pro, allowing the device to use light to map out the environment to incorporate potential Artificial Reality use cases. 

Overall, there has been a lot of great changes to this year’s iteration of iPhones. It starts with going back to a classic, yet modern design with the box-like edges, it introduces new and better form factors for users, and checks the usual boxes for improved processor, cameras, and screens. With the iPhone 12 and 12 mini starting at $799 and $699 respectively, it will sure be a hit this year, as it delivers a lot of flagship features and a lot of fun colors for a little more wallet-friendly price. As for the iPhone 12 Pro, expect a lot of professionals using the incredible set of cameras on this year’s iPhone Pro a lot more, as it is sure to put up a fight against all the other flagship smartphones on the market right now.